How can he live with himself?

Congratulations to Scribe and Penguin for accomplishing something truly historic, namely publishing a book of the same title about the same person on the same day at the same retail price, listed on the same invoice, packed by the same warehouse and delivered in the same box via the same courier. I speak, of course, of the two Kevin Rudd biographies. This huge coincidence has also led to the books appearing side-by-side in the same book reviews, and achieving almost identical media coverage, according to Thorpe-Bowker's Media Extra survey. And what about sales so far? Well, I think you might take an educated guess, dear reader.