Thursday, October 18, 2007

Trump this

Clearly Donald Trump doesn't believe that free publicity is the best publicity. The New York Times has revealed that the snaking queue at a recent signing of his new book at a Barnes & Noble store in New York only existed because people were paid a total of US$30,000 to stand in it. According to an ad placed the previous day, the first 100 people were promised US$100, the next $200 received US$50, and the budget stretched to a further US$10 for the next 1000 people.

Apparently, quite a few Trump 'fans' ran off once they'd received their cash, foregoing the oportunity to meet the great man and buy his book. Time is money, after all.

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