Clearly Donald Trump doesn't believe that free publicity is the best publicity. The New York Times has revealed that the snaking queue at a recent signing of his new book at a Barnes & Noble store in New York only existed because people were paid a total of US$30,000 to stand in it. According to an ad placed the previous day, the first 100 people were promised US$100, the next $200 received US$50, and the budget stretched to a further US$10 for the next 1000 people.
Apparently, quite a few Trump 'fans' ran off once they'd received their cash, foregoing the oportunity to meet the great man and buy his book. Time is money, after all.
Thursday, October 18, 2007
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