How NOT to market your business?

The marketing guru Dave Patton was so annoyed that a new edition of his book How to Market Your Business was being discounted heavily by Amazon.co.uk that he wrote asking the online bookseller to stop stocking his book.

'If they’d read my book, they would know that you only discount to shift unsold volumes not new editions—this is the sixth —and certainly not on publication date,' Patton told the UK Booskeller. 'With a cover price of £12.99 they are selling it at just £8.57, so they’re giving away more than £4 a book. It’s madness.'

The madness looks set to continue. I note that, for the very first time, there were more discounted books sold in the UK than non-discounted books last year.