Monday, February 02, 2009

The occasional anonymous gripe

I always like to receive correspondence, and while I prefer it to be invitations to glamorous parties, the occasional anonymous gripe also has its place in my in-box. Thus, ‘an anonymous bookseller’ writes: ‘I’d like to point out an irritation I have with the publishers now pricing their books with “$x.99 cents”. Do they think customers don't realise that we cannot give one-cent change or that the book is actually cheaper than pricing it up to the full dollar? I feel quite stupid telling customers a book is $19.99 (a bit like a used car salesman). We all know they upped it from 95 cents to gain that extra four cents, but really why not show a bit of integrity and price it to the full dollar? I am interested to see if I am the only one that feels this way.’ Correspondence in reply to the usual address, please …

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