Thursday, December 14, 2006

Sorry, fiddlers

My friends at Nielsen BookScan have some news for those canny publishers I referred to recently who were trying to skew the BookScan figures by only holding book launches in stores that supply sales data to the retail survey. The message is: nice try, but it doesn’t work. Apparently, BookScan casts its beady eye over any sales blips and makes appropriate enquiries with the bookshop concerned before deciding whether to add them to the overall survey. Ah well, back to the drawing board …

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